Meet Amy- The woman behind Eco Twenty

I've spent 15 years in fashion buying, working behind the scenes to understand what makes a piece worth buying- from fabric and quality to fit, versatility and how often you'll actually wear it.

Over time, my approach to shopping changed. I became more selective about what I brought into my own wardrobe: fewer pieces, better considered.

That's where Eco Twenty began.

I created Eco Twenty as a curated edit rather than an endless collection. Every piece is chosen with intention- from natural-fibre dresses to soft cashmere scarves- with an emphasis on fabric, quality, versatility and longevity.

I don't believe a better wardrobe means having more. I believe it means choosing better.

What I look for

Fabric
Natural and considered materials selected for how they feel, wear and age.

Versatility
Pieces that work across occasions and seasons rather than being worn once and forgotten.

Quality
Thoughtful details, good construction and fabrics worth investing in.

Longevity
Pieces chosen to remain part of your wardrobe beyond one season.