Our Story

I wanted to build the opposite.

I spent fifteen years working in fashion as a buyer, sourcing collections across the world, from fabric markets in China to manufacturers across Europe and Asia, developing products and presenting collections along the way.

I knew the industry from the inside.

And over time, I became increasingly interested in what happens when you slow the process down.

Instead of more product, more choice and more seasons, I wanted to create a smaller, more considered edit.

Pieces chosen for their fabric, construction, quality and versatility. Pieces made by brands I can trust, from materials I can stand behind, and designed to be worn for years rather than replaced each season.

Eco Twenty is that edit.

Every piece has to earn its place here.

I ask four simple questions:

Does the fabric meet the standard?

Is the construction considered, inside and out?

Can I understand where and how it was made?

And, most importantly, would I wear it myself?

If the answer isn't yes, it doesn't make the edit.

The result is a carefully considered collection of pieces I genuinely believe are worth making space for.

Amy x
Founder, Eco Twenty