Beyond Trends: How Sustainable Fashion is Making Waves at Fashion Week

This year, Sustainable Fashion Week has taken the fashion world by storm. From London to Los Angeles, designer brands are embracing sustainable practices and showcasing their eco-friendly designs on the runways. With an emphasis on sustainability, this year's fashion week is about more than just trends and style—it's about making a statement and creating a greener future for fashion. From innovative upcycled materials to ethically sourced fabrics, these designers are showing us how sustainable fashion can be chic and environmentally conscious.

Sustainable fashion is not just a passing trend—it is an important movement that is shaping the future of the fashion industry. In a world where fast fashion has become the norm, the negative impact on the environment is becoming increasingly evident. That is why sustainable fashion is more important than ever.

By embracing sustainable practices, fashion brands are taking a stand against the harmful effects of the industry on the environment. From reducing waste to using eco-friendly materials, these brands are leading the way towards a greener future for fashion.

For eco twenty customers, supporting sustainable fashion is not only about looking stylish—it is about making a difference. By choosing to buy from sustainable brands, you are actively contributing to the preservation of the environment and supporting ethical production practices.

What is Sustainable Fashion

 At its core, sustainable fashion focuses on reducing waste, using eco-friendly materials, and embracing ethical manufacturing processes. It encourages brands to consider the entire lifecycle of a garment, from the sourcing of raw materials to its disposal.

Sustainable fashion also emphasizes transparency and accountability, urging brands to be more open about their practices and supply chains. This allows consumers to make informed choices and support brands that align with their values.

By embracing sustainable fashion, we can create a more environmentally conscious industry that values both style and ethics. It's about making choices that not only make us look good, but also contribute to a greener and more sustainable future.

 Top sustainable brands featuring at London Fashion Week

London Fashion Week is known for its cutting-edge designs and influential fashion brands, and this year is no different. But what sets it apart is the strong presence of sustainable fashion brands that are making a statement on the runways. From established labels to up-and-coming designers, London Fashion Week is showcasing some of the top sustainable fashion brands in the industry.

One brand that stands out is Stella McCartney, known for her commitment to ethical and sustainable practices. Her designs are not only fashion-forward but also made with organic materials and vegan alternatives.

AW23 for Stella styles include tailoring and eco-friendly viscose dresses, elevated with contemporary details. Made from 94% responsible materials and with new material innovations this collection is the most sustainable to date.

Eco Twenty Sustainable Fashion Week- Stella McCartney AW23

Women Brown Python Print Asymmetric Shirt Dress | Stella McCartney GB


Eco Twenty- Sustainable Fashion Week AW23 Stella McCartney AW23

Women Black Woodgrain Print Lurex Maxi Dress | Stella McCartney GB


Other sustainable fashion brands showcasing at London Fashion Week include Christopher Raeburn, a pioneer in recycled materials, and Eftychia who have focused on smaller collections to stop mass production. Below image is from SS23 collection. 

Eco Twenty Sustainable fashion week- Chrisopher Raeburn

Women's Skirts & Dresses | RÆBURN Womenswear (


Eco Twenty Sustainable Fashion Eftychai

London Fashion Week - EFTYCHIA Image from SS23 collection

These brands prove that sustainable fashion can be high-fashion, and their presence at London Fashion Week is a testament to the growing importance of sustainability in the industry.

 Emerging fashion Brands to look out for

If you're looking for the next big thing in sustainable fashion, keep an eye out for these emerging designers who are making waves in the industry. One designer to watch is Bethany Williams, who uses a unique blend of upcycling and social enterprise to create her one-of-a-kind pieces. Another rising star is Priya Ahluwalia, whose brand Ahluwalia Studio combines her British and Nigerian heritage to create stunning, sustainable menswear. And let's not forget about Tiziano Guardini, an Italian designer known for his commitment to eco-friendly materials and innovative techniques. These designers are not only pushing the boundaries of sustainable fashion but also proving that style and sustainability can go hand in hand. So, keep an eye out for their collections and be ready to be inspired by their creative and conscious designs.

 Eco Twenty- Fashion Sustainable Fashion Week pic 1

Bethany Williams graphic-print Crew Neck Sweatshirt - Farfetch


Eco Twenty- Sustainable Fashion Week Pic 2

AHLUWALIA Vixen cropped jacquard-knit cardigan | NET-A-PORTER

 Eco Twenty- Sustainable Fashion Week Pic 3


AHLUWALIA Clover cropped crystal-embellished moire top | NET-A-PORTER

 Eco Twenty- Sustainable Fashion Week Pic 4

AHLUWALIA Rosie ruffled taffeta-trimmed printed stretch-jersey blouse | NET-A-PORTER

 One of the great things about sustainable fashion is that it goes beyond just the materials used in the garments. It also takes into consideration the production processes, the treatment of workers, and the overall ethics of the brand. When you choose sustainable fashion, you are supporting brands that prioritize the well-being of both people and the planet.

So why not update your wardrobe with these sustainable runway looks? You can be a part of the movement towards a more conscious and responsible fashion industry. It's time to make a statement with your style and show that fashion and sustainability can go hand in hand. Let's redefine what it means to be fashionable and pave the way for a greener future.